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Knowing Your ‘Google’ Rights

This past week, Geico settled a widely watched lawsuit it filed against Google. The terms of the settlement aren’t public, but that’s not really important. What is important for you all to know is the...

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Broadway Googling

When somebody is looking for information about your show, they most likely will access a search engine to find you. With that said, ever wonder how you are actually positioned when someone is searching...

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Getting Paid to Surf the Web?

In a very interesting move that has the search marketing industry buzzing, Bill Gates has announced the idea of paying users who search the web using a Microsoft search engine. This isn’t a new concept...

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The Future of Online Marketing – Pay-Per-Call

The concept is easy: if a prospect calls a trackable phone number, you (the advertiser) pay a fee. So, instead of directing people to call the Telecharge/Ticketmaster phone number, you would direct...

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Search Engines Lead the Way

Here’s something you should keep in mind for your next print to web campaign. “Web surfers are using search engines to navigate their way to common web sites rather than typing the web site’s URL...

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Search Online – Purchase Offline

We hate to sound like a broken record but it’s just too important not to cover this topic again. More than half of purchases related to consumer Internet searches occur offline, according to a new...

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What Theater Marketers Must Do When Launching a Television Advertising Campaign

In short, the answer is simple – implement a supporting search engine marketing campaign. In a study recently released by Advertising Age, over 66% of consumers regularly use the Internet while they...

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The importance of being listed first in the search engines

In a follow-up to yesterday’s story, here is some more coverage on the AOL search records from WSJ.com. This information is SO interesting to me as the research clearly shows that search engines are a...

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Why Public Relations is So Important

Imagine the top ranked listing in Google for someone searching for your show is a direct pan from a critic or consumer blog. Imagine it’s a Michael Riedel rant that your show could be in big trouble....

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Harnessing the power of bloggers

So, I’ll admit that anytime the word ‘blog’ comes up I cringe. It’s one of the most overused words of 2008 and has made huge promises for many marketers that haven’t delivered the anticipated results....

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