Knowing Your ‘Google’ Rights
This past week, Geico settled a widely watched lawsuit it filed against Google. The terms of the settlement aren’t public, but that’s not really important. What is important for you all to know is the...
View ArticleBroadway Googling
When somebody is looking for information about your show, they most likely will access a search engine to find you. With that said, ever wonder how you are actually positioned when someone is searching...
View ArticleGetting Paid to Surf the Web?
In a very interesting move that has the search marketing industry buzzing, Bill Gates has announced the idea of paying users who search the web using a Microsoft search engine. This isn’t a new concept...
View ArticleThe Future of Online Marketing – Pay-Per-Call
The concept is easy: if a prospect calls a trackable phone number, you (the advertiser) pay a fee. So, instead of directing people to call the Telecharge/Ticketmaster phone number, you would direct...
View ArticleSearch Engines Lead the Way
Here’s something you should keep in mind for your next print to web campaign. “Web surfers are using search engines to navigate their way to common web sites rather than typing the web site’s URL...
View ArticleSearch Online – Purchase Offline
We hate to sound like a broken record but it’s just too important not to cover this topic again. More than half of purchases related to consumer Internet searches occur offline, according to a new...
View ArticleWhat Theater Marketers Must Do When Launching a Television Advertising Campaign
In short, the answer is simple – implement a supporting search engine marketing campaign. In a study recently released by Advertising Age, over 66% of consumers regularly use the Internet while they...
View ArticleThe importance of being listed first in the search engines
In a follow-up to yesterday’s story, here is some more coverage on the AOL search records from WSJ.com. This information is SO interesting to me as the research clearly shows that search engines are a...
View ArticleWhy Public Relations is So Important
Imagine the top ranked listing in Google for someone searching for your show is a direct pan from a critic or consumer blog. Imagine it’s a Michael Riedel rant that your show could be in big trouble....
View ArticleHarnessing the power of bloggers
So, I’ll admit that anytime the word ‘blog’ comes up I cringe. It’s one of the most overused words of 2008 and has made huge promises for many marketers that haven’t delivered the anticipated results....
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